This May, let's shine a light on Coeliac Disease Awareness Month!
While it might seem like a minor inconvenience to some, for an estimated 1% of the population and their loved ones, it's a significant daily challenge.
Coeliac disease, sometimes spelled celiac, is an autoimmune reaction to gluten, where the body attacks its own tissues. Symptoms can range from digestive issues to fatigue and brain fog, making diagnosis a frustrating journey.
Here's a glimpse into the world of coeliac disease:
A Hidden Struggle: A staggering half a million people are currently experiencing unexplained symptoms due to undiagnosed coeliac disease.
Diagnosis Dilemma: Out of those affected, only 36% are diagnosed, with many previously misdiagnosed with IBS. The average diagnosis takes a whopping 13 years, sometimes even longer!
Spontaneity? Not Quite: For someone with coeliac disease, every outing requires meticulous planning. Even a quick bite to eat becomes a strategic mission.
Dining Out: An Obstacle Course: Forget a carefree menu scan. Dining out involves pre-emptive research, phone calls, and deciphering allergen menus. Often, frustration comes in the form of blank stares from waitstaff who may not fully understand the severity of gluten exposure.
More Than Food: Living with coeliac disease goes beyond food swaps. Going gluten-free doesn't immediately fix everything. Recovery can take years, both physically and emotionally.
Let's Bust Some Myths!
Not an Allergy: Coeliac disease is an autoimmune response, not an allergy.
A Crumb Can Cripple: Trace amounts of gluten can cause serious intestinal damage and trigger prolonged illness.
Not a Phase: Coeliac disease is a lifelong condition. While a gluten-free diet promotes gut health, reintroducing gluten will always trigger the same reaction.
The Gluten-Free Movement is Growing!
The gluten-free market is booming, expected to reach a staggering $14 billion in the next decade. Interestingly, it's not just coeliac patients going gluten-free. Over 40% of non-coeliac athletes choose to avoid gluten at least some of the time.
Looking for Inclusive Options?
Consider offering more gluten-free options in your vending machines. This could not only cater to those with coeliac disease but also attract a wider range of health-conscious customers.
